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Farrukh Khan
Business Solutions Executive - Distribution Sector
For more than 15 years, Farrukh Khan has worked with retail, consumer goods and technology companies as a strategic consultant, product leader and entrepreneur to define, influence and deliver technology solutions focused on solving key business issues and inefficiencies. As Strategy and Product lead for Netezza Distribution Sector business, Farrukh works closely with Business and Information Technology leaders to define solutions that transform key business processes like customer interactions, supply chain and operations into assets that drive deeper customer understanding, more efficient operations, greater competitive advantage and increasing ROI. Farrukh holds an MBA from the Kellogg School of Management of Northwestern University and a BS and BA from Columbia University in Physics and Electrical Engineering.
Business Solutions Executive - Distribution Sector

In talking to customers, analysts and partners at the National Retail Federation “Big Show” last week, it was clear to me that retailers are trying to find the “holy grail” in the cross-channel retailing environment that offers “one view of the customer across all channels.” Power has shifted to consumers as shoppers use multiple devices to price-compare and use the store as a place that offers them convenience, instant access and price efficiency, but not much more. Loyalty seems to be a thing of the past.

Business Solutions Executive - Distribution Sector

The promise of higher online sales on Black Friday, Cyber Monday and throughout the holiday season creates a real incentive for retailers to improve their understanding of consumers. “If I can really narrow down and profile my customers better, I should be able to make them an offer they can’t refuse.”

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