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High-performance business analytics were the talk of the town at the IBM 2010 Information on Demand Conference in Las Vegas last week.
This year’s event attracted over 9,000 attendees from all over the world. Each came to participate in a wide variety of activities, presentations, and educational sessions put on by IBM and their partners.
Many people stopped by Netezza’s booth at this year’s conference. It’s a good feeling when your company’s sweet spot – in our case, scalable, high-performance analytics – dovetails so well with what the buzz is about. Next-generation analytics were a hot topic, probably because there are so many examples of enterprises achieving incredible, eye-popping results with the actionable information they glean from them.
When he wasn’t being distracted by the footie (today I use a Brit term – you can work out what I’m talking about) and amongst a lot of other themes, Curt Monash made a few observations on privacy in his EnZee Universe presentation. I find this topic scary but fascinating. As I wrote previously, there’s some fantastic opportunities to use customer data to deliver better, more customized service. My feeling is that we’ll willingly make the trade of our data, and by implication our privacy, for the advantage of being better served, provided we are better served. Although we might, each of us, respond differently to our grocery store knowing more about what we want to buy this morning than we do ourselves.
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Curry was up to scratch last night, definitely the best I’ve eaten in the US, but I spent most of my time at the event with a microphone in my hand and a cameraman with a big, professional-looking shoulder-cam right beside me while I interviewed customers and partners about the conference. If they weren’t just being polite, I’d say the consensus is it’s the best EnZee Universe yet. It’s certainly the biggest.
As well as the interviewing I did last evening, we’ve had a number of people wandering around the conference with flip video cameras in their hands. I’m one of them so I have been trying to do it justice by recording clips in the talks I have been at and sound-bites from Netezza technologists. Today I have been following up the exercise i kicked off yesterday. I toured the sponsor stands in the partner pavilion asking them if they would record a 30 second elevator pitch to camera – to go on the community web-site and to show at the conference. I offered a prize for the best one and I said I’d be back today to record them. So this morning i have been discovering just how wide a range of reactions a little hand-held video camera can have on folks.
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Well this is a baptism by fire for me. When i read my schedule at the weekend i assumed that the 7am /10pm start/finish was just the conference activities from registration desk opening to the evening’s entertainment concluding. I hadn’t realised i would actually be on the go for the whole 15 hours. Six hours in and so far i’m lasting the pace.
I don’t know how many people at the conference know about the Netezza UK tradition of Beer and Curry evenings. And i don’t know for sure that’s what inspired the curry banquet tonight but i suspect it did, so for those who don’t know the background let me elucidate...
