Architecting Big Data Solutions Series
"Our real secret sauce is to take our analytical skills and capabilities and blend that with our offerings around Big Data technologies to execute more effective marketing for our clients", says Russ Pearlman, CTO of Merkle Inc.
We are seeing a growing trend, especially in the Digital Media space, where the most successful and innovative organizations claim that their key to success lies in their unique ability to marry complex analytics with Big Data know-how. For example, Zynga, the hottest social gaming company in today's market, claim that their "secret sauce is that they are really an analytics company masquerading as a games company".
