Customer Case Studies
Customer Stories
Datalogix
Using IBM Netezza data warehouse appliances to drive online sales with offline data
MACH: Enabling Transaction Level Analysis for Telcos with the IBM Netezza Data Warehouse Appliance
With more than 750 different mobile operators WW, MACH International discusses how they are using the IBM Netezza data warehouse appliance to run transaction level analytics. The ability to report and analyze massive amounts of data, has made it possible to drill-down, to a very granular level and better understand their customers.
Merkle: Helping clients process hours worth of data in minutes
As chief information and technology officer for Merkle—the nation’s largest, privately held customer relationship marketing (CRM) agency—Russ Pearlman is responsible for applying the right technologies to help some of the biggest names in the consumer packaged goods, retail, financial services, insurance, nonprofit, and travel and entertainment industries understand and engage their customers and constituents. However, for Pearlman, the focus isn’t just on technology. It’s on data. Specifically, how to effectively transform petabytes of raw data into useful information that can better influence marketing processes and predict customer preferences with much greater accuracy.
Translational research at University of Wisconsin Health with the IBM Netezza data warehouse appliance
Dr. Umberto Tachinardo from the University of Wisconsin Health discusses today's analytic challenges pertaining to translational research and their experience deploying the IBM Netezza data warehouse appliance.
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Helping clients reach their marketing goals with analytics powered by IBM Netezza.
AARP
AARP transforms its business intelligence infrastructure Achieving a 347 percent ROI in three years from BI modernization effort
Ahold
Ahold Enhances Customer Experience and Improves Retention Using the Netezza Data Warehouse Appliance
eXelate: Turning Online Behavioral Activity into Marketing Insights
In this brief customer testimonial from the 2011 IBM Netezza Roadshow, Kevin Lyons, SVP of Analytics at eXelate, shares how eXelate powers their scalable analytics platform using the IBM Netezza data warehouse appliance to turn billions of online records into revenue for their clients by converting weblog data into actionable knowledge.
IBM Smarter Commerce: Netezza MediaMath
MediaMath deployed IBM Netezza to support its online digital media platform that helps clients track and manage their online advertising. In examining this IBM Smarter Commerce project, Nucleus analysts found Netezza enabled MediaMath to improve its marketing, customer service, and sales processes to sustain its triple-digit annual growth rate while managing technology costs.
