Information Resources

As chief information and technology officer for Merkle—the nation’s largest, privately held customer relationship marketing (CRM) agency—Russ Pearlman is responsible for applying the right technologies to help some of the biggest names in the consumer packaged goods, retail, financial services, insurance, nonprofit, and travel and entertainment industries understand and engage their customers and constituents. However, for Pearlman, the focus isn’t just on technology. It’s on data. Specifically, how to effectively transform petabytes of raw data into useful information that can better influence marketing processes and predict customer preferences with much greater accuracy.

This oil and gas firm operates across six continents with its products and services available in more than 100 countries. As one of the largest oil and gas producers, the firm helps the world meet its growing need for heat, light and mobility, and strives to do so by producing energy that isaffordable, secure and environmentally friendly.

Reducing Data Latency to Drive Competitive Advantage

MediaMath deployed IBM Netezza to support its online digital media platform that helps clients track and manage their online advertising.  In examining this IBM Smarter Commerce project, Nucleus analysts found Netezza enabled MediaMath to improve its marketing, customer service, and sales processes to sustain its triple-digit annual growth rate while managing technology costs.